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CONCEPT 25 – Adding Testimonials To Your Site

In this video, we show you the various ways you can include testimonials on your website. As you’ll see in this video, there’s no right or wrong way to showcase testimonials and you can get creative with how you present them.

Concept 24: What Is A Content Silo

Learn what a concept silo is and why it is important.

CONCEPT 23: WordPress Hosting

How do you choose a good web hosting provider and what should you look at for when selecting a plan for your WordPress site?  In Concept Video 23, we discuss hosting for WordPress and what to look out for when purchasing your plan.

CONCEPT 20: Google My Business Listings – Part 1

Having a Google My Business (GMB) profile can help boost your digital presence, especially with Google.  It’s important to make sure that your contact information (NAP: name, address and phone number) is consistent on your website, Google My Business listing and on other directories.  In this video, we discuss how to find out the following:

  • If you have a GMB listing
  • If you have duplicate GMB listings
  • If you need a GMB listing/don’t have one yet

CONCEPT 19: Image Optimization for Speed and SEO

If a website’s images are optimized properly it can mutually benefit both SEO and site speed. In this video we discuss the importance of image file sizes, file names, and alt text. We will go through what these three concepts are and why they are crucial to site speed and SEO.

  • Size of the Image
  • File Name for the Image
  • Alt Text for the Image

Concept 17: Privacy Policy / Terms of Service (Use) / Social Media Policy

While not the most exciting part of a website, this is one of the most important parts to cover yourself legally (and also helps you be legitimate in Google’s eyes).

Make sure if you have a website up, it has a privacy policy and terms of service. In this video, Becky describes why.

Here are the resources she mentions:

Privacy Policy (free): 

Terms of Service ($47 / site): 

Social Media Policy (free): 

CONCEPT 16: NAP Consistency and Why it Matters

What is this video about?! NAP Consistency is Name Address and Phone Consistency. And don’t forget your website URL! (NAPW isn’t as catchy).

This video is about identifying your ‘footprint’ on the Internet and ensuring that your information is the same across the listings. It is a top ranking factor, so be sure to check!

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